Launch checklist: reminders that sound human

Ships Thursday, Nov 19. Sam owns the list. Tick things as they happen, not as you hope they will.

SOwner Sam
Bet 2 in the roadmap
9 days to go

8 of 15 done

Before launch: the product

All 6 reminder emails rewrittenSam
Maya read them out loud without wincingMaya
Tone picker works: friendly, neutral, firmEric
Old wording stays one click away for 60 daysEric
Remove the test reminder that says “pay up, buddy”Eric
Claude proofreads every reminder in every toneClaude

Before launch: the people

Support has the cheat sheetSam
Help page has the new screenshotsClaude
A rollback plan that someone other than Eric understandsEric
Email to customers scheduled for 9:00Maya

Launch day

Turn it on for 1 account in 10Eric
Watch the replies for an hourSam
Turn it on for everyoneEric

After

Add “paid within 14 days” to the weekly metricsClaude
Lunch. Maya is buyingMaya

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