What 12 customers told us
Maya ran twelve 45-minute calls in October. Claude read every transcript and grouped whatever came up more than once.
Five things people kept saying
One column per call. A filled dot means that customer brought it up without being asked.
In their words
“I signed up on a Tuesday and sent my first invoice the next Monday. Nothing was hard. There was just a lot of it.”
“My accountant is lovely and she will not change her spreadsheet for you.”
“The reminder made me sound like I was about to tow somebody's car.”
“I do everything from the van. If it does not work on my phone, it does not work.”
Who we talked to
A design studio, a dental practice, two landscapers, a bike mechanic, a bakery and six more. Nobody is named, as promised on the calls.
What we heard, and what happens next
| We heard | So we will | When |
|---|---|---|
| Setup takes several sittings | Cut setup from 14 fields to 5. Bet 1 in the roadmap | Rolling out now |
| Accountants want their own layout | Saved export layouts. Bet 3 | Beta in December |
| Reminders sound cold | Rewrite all 6. See the checklist | Nov 19 |
| People work from their phones | Park it, with a note | Q1 |
| More currencies | Nothing yet. Two mentions is not a trend | Watching |
Claude read 9 hours of transcripts so that nobody else had to. It reports no hard feelings.